Now your website is live and you are updating events, blogs, and articles, you need to know how it is performing.
Search engines provide invaluable insight into visitor activity, we’ll have a look at Google Analytics.
If you wonder what is happening in the background, how popular your blog post is, or what effect your campaign has had, then Google Analytics has the answers.
- How many people visit my website?
- What is the visitor’s location?
- What are the most popular landing pages?
- What is the website’s conversion rate?
- Which is the most popular blog post?
- How can I improve the website speed?
- How many pages do visitors view?
There are many additional questions that Google Analytics can answer.
Now how do you get Google Analytics on your website?
This will be the main Google account you use for Google Analytics so think carefully the account you use as you need access forever and you should only have access. You can always grant access to your Google Analytics to other users, but you don’t want someone else to control the main account.
Sign in to the Google Analytics button. You will then be greeted with the three steps you must take to set up Google Analytics.
Once you click on sign up you will need to fill in basic information about your website.
Google Analytics offers hierarchies to organize your account. It is possible to have up to 100 Google Analytics accounts under one Google account.
Up to 50 website properties under one Google Analytics account and 25 views under one website property.
For this article, we’ll assume you have one website and only need one view.
Once you have filled in the information about your website you need to click on Get Tracking ID.
The tracking code will be displayed which can be copied, this needs to be displayed on every page on your website.
Some types of websites have an area to add header and footer scripts to the website, the code can be pasted here.
If you have a website built with HTML files, you will add the tracking code before the tag on each of your pages.
Once Google Analytics is set up you can start viewing visitor activity.
A nice feature is to view Real-Time activity.
This shows the location of the visitor and the page they have landed on, the search term used is sometimes provided.
This can be useful to see how a post you have shared is creating interest.
The real-time view can be left running to gain an insight to daily activity.
Now you have Google Analytics installed on your website the statistics and information are almost endless.
How to use the information and how to translate it can be answered in Google help and forum, there are many ways and uses for Google Analytics beyond the basic reports.