Our brief was to modernise the Effective Business Events brand whilst retaining the core colours of their existing brand. They needed to let their prospective clients know about the team building, product launches, overseas partner conferences, and incentive travel events they provided. This needed to be done whilst being respectful to the major global brands that they worked for.
After going through the branding process and assisting with key messaging, we created a content managed, portfolio centred website in Wordpress. Case studies were at the core of the website with stunning visual imagery to communicate the scale and quality of the events they manage.
A full calendar of events was also created to support the corporate hospitality side of the business. This allows for a full years worth of sporting events to be imported with clear calls to action to encourage engagement.
Obviously the pandemic has made the travel event industry an extremely challenging arena to work in over the last 2 years, but as confidence grows and we begin to live with Covid, events are picking up again!