Our brief was a ground-up branding process to position a new Prostate Cancer Research investment arm, with the best chances of attracting potential investors and innovators. From the signed off brand and application we needed to design, develop, and launch the associated website and required branding elements to take the offering to market.
Our consulting process helped our client with the first and most difficult choice… naming their new venture!
The brand needed to feel linked to the parent organisation (Prostate Cancer Research), whilst retaining a strong individuality that was more connected to the investment and financial markets.