Writing a Blog Post for SEO
Blog writing is a great way to generate traffic to your website, but most web content isn’t found by search engines. It is important for your blog post to be written properly for SEO to provide the best chance of being found and displayed in search results.
What should you do when writing a blog post for SEO?
Here are 6 important tips for creating SEO-friendly blog posts:
- Identify keywords relevant to your post
- Naturally include these keywords whilst writing the body text
- Include links to prestigious sites
- Create longer easy to read posts
- Link to internal pages and blog posts
- Optimise images to avoid page lag
Identifying the most relevant keywords to use within your blog and more importantly the trending ‘hot’ keywords can be difficult.
With thousands of searches being made on Google per second how do you know what people are searching for and what keywords and phrases they are using?
Using tools such as Google Trends allows you to research keywords to find the current trend. This allows you to monitor keyword popularity, so, if searches for a particular keyword decline, you know you may need to target your marketing on another more popular increasing keyword.
Social platforms are a good place to see what’s trending. Identify the exact phrases people are using what the industry terms are, it can be interesting how people use different words to describe the same thing. Social media also allows you to see what the current hot topics are.
There are many tools available to help. Use SEMRush to see what keywords your competition are using. By entering your competitors website you can see their keywords and ranking in search results.
People use long-tail keywords when searching, often asking a question. Sometimes the most obvious keywords are not the best to use as there may be a large competition, long-tail keywords could have less searches but allow you to target your specific audience with less competition.
Your post needs to be engaging whilst including the keywords you have decided to focus on. Once you have completed your research you will have a list of blog topics which are trending and the keywords and phrases you need to include in the blog. The art is to create your post with relevant and informative content whilst including the keywords needed to rank your post in search results. You are writing for your audience so although the keywords are important the writing style needs to be engaging, avoid overuse of the keyword, ‘keyword’ stuffing could have a negative effect by search engines penalising this practice.
Write your post so your keywords are regularly interspersed throughout the post, create variations of the keywords and phrases. Do not shorten the name for a product or item or refer to something as ‘it’, use every opportunity to use the full keyword.
It is important for your primary keyword to be included in these key places:
- Headings and subheadings
- Meta description
- Throughout the content
Linking to other blogs and articles on influential websites can help strengthen your content and page ranking.
Links to statistics, results from other research etc, provides your reader with extra information and backs up statements you are making in your post.
This could also lead to other bloggers linking to your posts by returning the favour.
In an age where we all want everything to be delivered quickly, including information, you would expect that a shorter blog is better to avoid losing your readers attention. BUT a longer in-depth post is more likely to rank higher in search results, Yoast suggests that typically your post should be over 300 words.
A longer post provides more content for search engines to determine your posts topic, with more keywords and phrases included in your post.
Linking to other pages and blog posts on your website will assist search engines create a more accurate sitemap when they crawl your website. Visitors also find more of your content to read and digest.
The internal links engage your visitors for longer reducing bounce rate and increasing your the potential for a conversion.
Use descriptive keywords so ensure readers know what they will find when they click on the link.
You can have too many links, so just keep to the main ones which enhance the point you are writing about and bring value to your post.
Page lag is never a good thing, it frustrates the visitor and search engines punish you with lower page ranking.
Sometimes overlooked, image size will slow the page low speed right down. It is worth learning how to optimise an image for website use and always check what size the image needs to be before uploading, always upload the smallest size possible.